Presenting a consistent public image is an essential part of any company's marketing strategy. The ubiquitous corporate 'logo' is a finely crafted, refined and thought out illustration. It must embody themes, be able to be printed equally well in colour and black-and-white, and ideally be attractive and memorable.
Having clear ideas
Some companies spend countless thousands of dollars creating such icons. This is not always necessary. If you begin with a clear idea of what it is you wish the logo to say, it can be created very rapidly with minimum cost. We have created very good logos in the space of a few hours that left the client completely happy. On other occasions we laboured for days to get it just right.
Things to consider when designing a logo
The following points should be considered when designing a logo for your organisation:
- Is the logo distinctive?
- Is it culturally specific, or neutral?
- Is it easily identifiable from a distance?
- Is it easily reproduced in both black white and colour?
- Does it convey a key theme, product, or idea that your company is about?
Branding - Beyond the Logo
Having decided on your logo, it is important to remember that your public image does not end there. Successful branding requires more than just a logo. It requires a consistent image across your entire public face. The themes embodied in your logo should extend across all your public relations material. Stationary, business cards, forms and invoices, advertisements, and of course, your web site. Successfully branding products is a key marketing strategy which adds to your pricing power.